And then the sentence after that, and so on, all the way down to your call to action.
So it’s fairly obvious that if people stop at the headline, you’re already dead in the water.
You can use our dating service to search through the thousands of personals and chat to find singles seeking romance and relationships, people seeking friendship or meeting new people.
It is important to put some thought and effort into choosing a good online dating profile name.
Your dating “nickname” or “username” is the first thing that people will notice.
This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get the next sentence read.