Dedicated to verified college students and alumni (via education database). Alumni cannot initiate or respond to contact or post status updates.
Members only see intersection of what they are looking for and what other members are looking for. Free messaging and status posting for undergraduates (5 messages/day limit).
You can scroll through profiles of people near you on your smartphone and send them a flirty text copied from a Google search, avoiding the effort and anxiety of thinking of what you would like to say to your match.
Now, with online dating websites and apps, it has become easy to find a partner — or in this case, a match — even from a different country if you wish.
You can start judging the person by looking at their picture and reading their profile details to see if they might be your type.
Now, the Canadian company behind Ashley Madison, Avid Life Media (ALM), has been the subject of a scathing report from the Privacy Commissioner of Canada and the Australian Privacy Commissioner, criticising ALM's actions following the massive data breach.
(In July this year, ALM rebranded as Ruby, though the report refers to the company by its previous name).